Responsive Design

Certainly, for some companies – those with users constantly “on the go,” a responsive site is the way to go, as it allows businesses to offer the best possible viewing of their site for their users at basically all times. However, it’s not necessary for all sites.

When is responsive design necessary?

The answer to this is highly dependent upon two things: your audience and your product. As with determining the original design or your site, it’s imperative to cater to your intended audience. They are, ultimately, going to determine whether or not your website, which often time translates to mean, “your business,” is a success or not. You can read a bit more about that concept over at Web Designer Depot or Vandeley Design.

Are you trying to target 70 year-olds? A responsive site probably isn’t necessary because the typical 70 year old doesn’t have his or her face buried in their phone at all times of day. Is your target audience 16 year old girls? You are absolutely going to want make mobile viewing optimized because like it or not, your site is going to be viewed primarily on a mobile phone or at best, an iPad or whatever the latest mobile device is at the time.

Is your product expensive? Does it have a lot of options? What’s the checkout process? All of this is going to help determine whether a responsive site is really worth effort. Often times, if a site is too complex, I want to opt out of the “optimized” view on my phone and simply see the desktop version of the site. Additionally, it’s important to keep in mind that statistically, people don’t use their phones to make large purchases. When was the last time you bought a tv through bestbuy.com on your phone? Probably never because, statistically speaking, people don’t use their phones for large purchases. So if your main product is TVs or diamonds, it’s probably not imperative that you have a mobile site. But if you’re selling $4 neon headbands, you’re probably going to be benefit from having your site respond to smaller or wider viewing spaces.